Applied Intelligence Models  ——  Brand Identity System
Regnor

This document defines the visual and verbal identity of Regnor. All elements within constitute the canonical reference for communication, product design, and brand representation.

v1.0 Version
3 Typefaces
8 Chapters
01

Brand Mark

Regnor
Applied Intelligence Models
Primary — Deep Background
Regnor
Applied Intelligence Models
Primary — Base Background
Regnor
Applied Intelligence Models
Reversed — Light Backgrounds
Regnor
Applied Intelligence Models
Reversed — Gold Accent
Clear Space Rule
Regnor
× = cap height

Maintain clear space equal to the cap-height of the wordmark on all sides. No other visual elements, text, or imagery may enter this zone.

Logo Don'ts
Regnor
×
Do not stretch or distort
Regnor
×
Do not use on low-contrast backgrounds
Regnor
×
Do not substitute typeface
02

Color System

Primary Palette
Deep Background
#0F1A1E
Page base, deep surfaces
Base
#1A262B
Primary background
Gold Accent
#D4B895
Primary CTA, emphasis
Warm White
#F5F0EA
Primary text on dark
Extended Palette
Raised
#243038
Float
#2E3D44
Gold Light
#E0C9A8
Gold Dark
#B89B5E
Text Secondary
White / 70%
Text Tertiary
White / 40%
Usage Rules
DoGold on Dark

Use #D4B895 for primary CTAs, key labels, accent borders, and emphasis on dark backgrounds. It signals action and hierarchy without demanding attention.

Don'tGold on Gold-adjacent

Never place the gold accent on light backgrounds or gold-tinted surfaces. Contrast must remain legible — always meet 4.5:1 ratio for text.

DoWarm White for Text

Use #F5F0EA (warm white) or opacity-reduced variants for body text. Pure #FFFFFF feels cold against the warm background tones.

Don'tCool Grays

Never introduce cool grays or blue-tinted neutrals. All neutrals must remain warm-tinted — they reinforce the brand's institutional warmth.

03

Typography

Display — Cormorant Garamond
Aa
Cormorant Garamond
Light 300 · Regular 400 · Medium 500
Headlines, h1–h3, pull quotes, the wordmark. Conveys refinement and institutional gravity. Set at 300 for large display sizes; 400–500 for headings and the logomark.
Body — DM Sans
Aa
DM Sans
Light 300 · Regular 400 · Medium 500
All body copy, nav links, UI labels, descriptions, and paragraph text. Optically sized across 9–40pt. Clean and highly legible without being generic.
Technical — Space Mono
01_
SYS
Space Mono
Regular 400
System labels, metadata, section markers, numeric identifiers, timestamps, and technical annotations. Always uppercase with wide tracking (0.12–0.20em).
Type Scale
T-01 9 / 11px — Space Mono SECTION LABEL / META Metadata
T-02 13px — DM Sans 300 Small body and captions Captions, notes
T-03 15px — DM Sans 400 Default body copy for all paragraphs Body text
T-04 17–18px — DM Sans 300 Large body, hero sub-copy Hero sub-text
T-05 22–28px — Cormorant 400 Section heading 3 H3, pullouts
T-06 40–48px — Cormorant 300 Section heading 2 H2, sections
T-07 64–86px — Cormorant 300 Heading 1 H1, hero
T-08 120–160px — Cormorant 300 R Display / cover
Applied Intelligence  ——  Regnor SYS v2.1

Regnor Builds
Applied Intelligence
Models.

A structured approach to intelligence architecture — designed for institutions that require precision, clarity, and defensible decision frameworks at scale.

Eyebrow: Space Mono · 10px · 0.18em Heading: Cormorant Garamond · 300 · −0.02em Body: DM Sans · 300 · 1.7
04

Spacing & Grid

Spacing Token Scale — Base unit: 4px
4px --s1
8px --s2
12px --s3
16px --s4
24px --s5
32px --s6
48px --s7
64px --s8
96px --s9
128px --s10
12-Column Grid — Max-width: 1400px

8/12 columns shown active — content rarely fills the full width. Negative space is intentional.

80px
Gutter — Desktop
Container side padding on desktop. Reduces to 48px → 24px at tablet and mobile breakpoints.
160px
Section Padding
Vertical breathing room between major sections at desktop. Reduces to 80px on mobile.
1px
Hairline Border
All structural borders are 1px. Never use border-radius above 2px — sharp corners signal precision and authority.
05

Components

Buttons — Hover to preview states
Primary
Gold fill. Dark text. Used for primary CTAs only — one per view.
Secondary
Gold outline. For secondary actions alongside a primary CTA.
Ghost
No border. For tertiary links and navigation-level actions.
Badges & Labels
Live Intelligence Model Coming Soon v2.1 01 — Overview
Navigation Bar
Overview Models Our Approach Products
Intelligence Cell — Evaluation Grid Component (hover)
Evaluation 01
Authenticity Integrity
Evaluation 02
Engagement Stability
Evaluation 03
Audience Quality
Evaluation 04
Behavioral Consistency
Form Fields — Focus to preview state
Organisation Name
Email Address
Title / Role
Area of Enquiry
06

Voice & Tone

Brand Attributes
01
Precise
Every word is chosen deliberately. No filler, no hedging. Statements are direct and backed by structure.
02
Measured
Regnor does not shout. Confidence expressed through restraint — the tone is calm, authoritative, unhurried.
03
Structural
Language mirrors the product: hierarchy is clear, logic is explicit, and complexity is made navigable.
04
Institutional
Written for decision-makers who value clarity and accountability. Formal without being sterile. Serious without being cold.
Language Principles
Use
  • Structured, evaluated, assessed
  • Intelligence, architecture, framework
  • Defensible, transparent, explainable
  • Precision, discipline, clarity
  • Institutional, executive, strategic
  • Define, evaluate, allocate, govern
  • Short declarative sentences
Avoid
  • Cutting-edge, next-gen, revolutionary
  • Game-changing, disruptive, innovative
  • Noise, chaos, mess, gut feeling
  • Simple, easy, quick, fast
  • Powerful, robust, seamless
  • Exclamation marks or informal language
  • Passive voice or unnecessary qualifiers
Headline Examples
Correct Direction
We prioritize clarity over complexity and precision over convention.
Declarative. Contrasts two values without filler. Reads like a principle, not a tagline.
Avoid
Our cutting-edge AI platform revolutionizes how you make decisions!
Hyperbolic, vague, uses overloaded terms. Exclamation mark is never appropriate for this brand.
Correct Direction
Begin deliberately. Define structure. Scale with consequence.
Three commands. Each earns its place. Rhythm through repetition of form, not length.
Avoid
We help businesses leverage data-driven insights to unlock their full potential.
Generic, passive, buzzword-dense. Could belong to any company. Zero specificity.
07

Motion

Easing Curves — Hover to preview
Ease Out Expo
cubic-bezier(0.16, 1, 0.3, 1)
Primary easing. Fast start, long smooth deceleration. Used for page-load reveals, hero animations, and large elements entering the viewport.
Ease Out Quart
cubic-bezier(0.25, 1, 0.5, 1)
Secondary easing. Slightly shorter deceleration tail. Used for UI interactions: hover states, button transitions, accordion open/close.
Duration Reference
100ms Micro-interactions — hover color changes, opacity shifts Instant feel
200–250ms Button states, badge transitions, small UI feedback Snappy
300–350ms Nav animations, card hovers, dropdown opens Responsive
450–500ms Accordion expand/collapse, panel transitions Deliberate
600–800ms Scroll reveals, section entry animations Cinematic
1000ms+ Hero entry sequences only. Never repeat on scroll. Singular impact
Animate
  • transform (translate, scale, rotate)
  • opacity
  • grid-template-rows (for height)
  • color, background-color
  • box-shadow
Never Animate
  • width, height, padding, margin
  • transition: all (performance killer)
  • Bounce or elastic easing
  • Repeated scroll animations
  • Auto-playing video or motion
Regnor
Brand Identity System v1.0
© 2026 REGNOR · ALL RIGHTS RESERVED
CONFIDENTIAL — INTERNAL REFERENCE ONLY